We rectify reactive work by being preemptive.
Born from frontline experience. Designed to surface the signals teams need before problems take shape.
Our Story
Prectify was built to solve a problem every operations leader knows too well:
Teams overwhelmed by conversations, reacting only after members complain, and escalating issues without a shared understanding of what’s actually happening.
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Our team came from those environments.
We’ve lived the chaos, the silos, the guesswork, and the constant firefighting that define reactive work. That experience shaped Prectify’s purpose: bringing clarity to operational reality by turning unstructured interactions into signals teams can act on immediately.
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No more waiting for trends to appear in tickets.
No more guessing which issue matters most.
No more reactive service cultures.
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Prectify is designed to change that model entirely — enabling organizations to move from reactive responses to preemptive operations, with clarity at every step.
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Our Mission
Empower organizations with proactive intelligence — transforming raw conversations into clear foresight that protects revenue, reputation, and the member experience.
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How We Operate
Prectify runs on a distributed model designed for speed, reliability, and real operational insight — shaped directly by the environments we came from.
Core Intelligence & Product Evolution
AI development, governance, and continuous model refinement to ensure accuracy, reliability, and domain alignment.
Customer Operations & Validation
Onboarding, annotation, customer success, and real-world stress-testing with partner teams to ensure the platform reflects operational reality, not assumptions.
Expansion Nodes
Additional technical, business, and support hubs in Tokyo, Nagoya, Osaka, Singapore, the EU, and the U.S. to scale capability, coverage, and expertise.
This structure keeps us close to both sides of the problem:
The technical challenge of understanding conversations, and the day-to-day realities of support, operations, and PR teams who rely on accurate signals to act early.
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Our Philosophy
Prectify believes AI should augment people, not replace them.
We automate detection, prioritization, and pattern-finding so teams can focus on what only they can do:
Service, relationships, and communicating with empathy and accuracy.
We build tools that make teams faster, sharper, and more aligned — not tools that remove them from the equation.
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