Turn Unstructured Conversations into
Foresight.
Prectify powers QA Analytics and PR Intelligence through the Cognitive Cortex and Insight Engine — delivering immediate value and becoming more precise as it learns.
Cognitive Cortex
Intelligence Architecture
Every organization speaks its own language — products, policies, error codes, escalation rules, and cultural nuances.
The Cognitive Cortex captures that language and turns it into operational intelligence.
Built individually for each customer, the Cortex normalizes transcripts from calls and chats, maps conversations to your product structures, and orchestrates the most effective language models — whether GPT, Claude, Llama, or regional Japanese variants.
Each model’s output is continuously validated and refined.
Because the Cognitive Cortex operates independently of any CRM, Prectify can integrate with your existing tools — or function autonomously when needed.
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Logic Layer
The Insight Engine structures your knowledge — taxonomy, ontology, issue hierarchies, escalation routes, and operational labels.
It ensures every conversation is mapped to your business logic so prioritization reflects actual impact, not generic sentiment. The Insight Engine remains stable even if underlying model providers change.
Together, the Cognitive Cortex and Insight Engine form a durable intelligence layer built around your operations.
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Insight Engine
QA Analytics
Fix the right issues, faster.
QA Analytics ingests chat logs, call transcripts, tickets, and reviews, then classifies recurring issues and prioritizes them by urgency and business impact.
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Auto-detects repeat complaints across channels
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Groups issues into root-cause clusters
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Flags product/service failures affecting many customers
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Visualizes trends for CX, Ops, and Product teams
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Pushes actions to Jira, ServiceNow, Slack, or email
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Catch reputation risks before they trend.
The PR Intelligence module monitors social media, forums, and public channels, detecting early sentiment shifts and emerging risks.
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Monitors brand, product, executive, and policy mentions
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Detects sudden negative sentiment by channel
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Clusters similar posts to avoid alert fatigue
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Suggests comms focus areas for PR & Comms
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Gives leadership a real-time view of reputational risk
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PR Intelligence
Learning & Modeling
Fluent in your operations
Every Cognitive Cortex evolves. Our Learning & Model Services ensure it continues to understand new products, terminology, and customer behavior.
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Onboarding & Integration – Connects your tools, crawls documentation, and builds initial dashboards and KPIs.
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Cognitive Cortex Build & Tunning – Customizes taxonomy, labeling, and evaluation frameworks for multilingual or regulated operations.
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Continuous Learning – Drift detection, taxonomy updates, re-indexing of new manuals/FAQs, and monthly tuning reports.
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